This year marks the 75th year of ACPA supporting individuals with cleft and craniofacial conditions and the physicians who care for them. This milestone presents an opportunity to educate new audiences on cleft lip/palate, craniofacial conditions and care providers like you who are experts in the field. ACPA would like to arm Approved Teams with tools and tips for effectively engaging with news media in your local communities.
This webinar will walk through a PR toolkit for teams that includes PR opportunities, FAQs, rules for engaging with reporters and tips for interview preparation.
Presenters Adam Bernstein and Amanda DeWeese are PR consultants in Charlotte, North Carolina, with Chernoff Newman, an integrated marketing communications agency. Bernstein is senior vice president with more than three decades of experience specializing in strategic communications counsel, issues management and crisis response. With 15 years of experience, DeWeese is an account supervisor with the firm focusing on public relations, news media relations and social media strategy for a wide range of clients. Both are Accredited in Public Relations (APR), a credential by the Public Relations Society of America.